Our Mission — Wellness and Healthy Aging Made Affordable

Our mission is to “Provide scientifically-promising, high-quality health products made affordable.” Our aim is to support overall wellness and healthy aging and to enable people — even those with limited means — to enhance their health with affordable products.

Our Vision — It’s About Community & Smiling Together

Our vision is rooted in a holistic philosophy, where “Health includes smiling together!” There’s plenty of research to support the old adage that “laughter is the best medicine” and that vibrant social connections support health. To that end, our goals involve creating an extended community of members, with our relationships going well beyond product transactions.